swot analys

 Strengths

As compared to the industry competitors of CIRQUE DE SOLEIL, the company has been able to preserve their artistic tradition and promote their talents and performances to international market. Having talented employees are the major strength of the company against their competitors. Hence, CIRQUE will have the assurance of gaining customer loyalty and have a good reputation

.vast variety of staff available at all times

not controlled by budgetary constraints but motivated simply by creativity

corporate sponsorships

strong history of successful shows

strong history of lucrative shows

tons of internal staff=creater control

Weaknesses

Entertainment industry today has been able to gain competitive position in the business market. However, the problem with this kind of business is that the emergence of competitors has immediate effect to the performance. In line with However, the problem with this is that the emergence of competitors has an effect to the performance of the company. In line with CIRQUE DE SOLEIL, the company is facing some weaknesses, and one of their weaknesses is in terms of their story. Accordingly, the intensity as well as the beauty of the performances of the talents of Cirque overshadows any other stories and some audiences may view this as nonsense ( 2008). this may affect the competitive position of the company in the chinese market or any international market. In addition, another weakness is their inability to manage and promote their business in any other medium of advertisements

.dependant upon internal employees

human resource costs must be exponentially high

must re-invent certian aspects of the industry

only two visionaries control the company

must produce their own costumes

Opportunities

Since CIRQUE DE SOLEIL is not that familiar with the local Chinese market, conceptualizations of the value propositions of their performances and entertainment are highly in synch with the traditional culture and entertainment in the Chinese market. In this regard, marketing approach come relatively easier to CIRQUE DE SOLEIL management to enter Chinese market to reach their target market easily. Such market situation should be taken advantage by the management to gain competitive edge against other entertainment industries, which are performing in China.

 bisness partners absorb production costs

business partners ofhen provide location to perform

large database of skilled employees thatcan be called upon

evry show has proven profitable over the long-term

Threats

In terms of the threats, one of the threats facing Cirque is with regards to the expenses and the inability to provide enough financial resources for each performance to be made within the specific market place. Aside from these, the threat of the exiting entertainment company may also affect the market entrants of Cirque at Chinese market.dependency upon partners to finance shows

strong dependency on dancers

must acguire a long-term location for show

high cost to produce show

splits profits with financiers