пятница, 20 апреля 2012 г.

PESTLE ANALISE


The  pestle analysis of Cirque du Soleil (Zaia) 
Intertainment In Macau
Political
As We can see from the table the political changes in Macao were not significant, relationship with neighboring China as well as Hong Kong and other countries play a high role in the development of the country. As a special administrative region and a large entertainment center in Asia, it made ​​great financial international investments. public policy and local government support of the shareholders.
Economic
Macau - an open port, a major financial center. Macau produces and exports textiles. The textile industry brought to three-quarters of foreign exchange earnings. Also, the main production is fishing, and the tobacco industry. China together with Hong Kong - Macao's main trading partner. A significant place in the foreign trade of Macao has Japan. The tax system of Macau is based on progressive rates - the fixed rate is usually added additional social contributions or differentiated rates.
Growing role of Macao as financial center. Tourism represents two fifths of GDP area. Macau has paid much attention to gambling and tourism. As Macao's economy strongly depends on it, if the flow of tourists slowed down or even stop, this is a very strong impact on its economy. The government seeks foreign investment as a means of diversifying the economy. From the above, we can conclude that most of these factors, especially tourism industry both positively and negatively affects the development of my company.

Social
Most of the population of Macao - the local natives or immigrants from the neighboring province of Guangdong but there are a number of immigrants from the Philippines and other countries in Southeast Asia, as well as migrants from more distant regions of China.
In Macau, very low levels of fertility, mortality and infant mortality. However - the second place in the world in life expectancy at a fairly high literacy level. Factor migration and population density can play a positive role in the service sector (in particular for my company) while maintaining diligent execution of the work.
But with population growth and migration, the question arises in the following areas: housing problems, education and health. For productive work of my company these aspects is important.
technological

The technological factor with respect to my company can determine the following areas: transport advertising, online advertising, extra events, international market research services for the entertainment of the company more productive, international cooperation and international experience. Study and analysis the market demand and consumption. Abroad Events in the neighboring countries for more advertising and promotion of a product.
 
  LEGAL
Changes may affect the company as positively or negatively depending on changes in legal factors on the regulatory authorities and processes in Macau
ENVIRONMENTAL
Some of the environmental factors (a typhoon) may influence negatively on the development of the company. Attendance in connection with natural disasters is reduced. Since the work of the company directly connected with the consumer - the audience


Комментариев нет:

Отправить комментарий