FiveForces

They want their audience to bring imagination, while challenge the senses and bringing out the emotions of people around the world. Their vision is to continually introduce a new and exciting show.

Strength: They are introducing and challenging the audience to a unique way of a circus experience. Their using of words, invoke, provoke and evoke people’s emotions. They start wanting to appeal to the audience and from there they will provide a show to intrigue and bring passion in the performance to everyone. They are focusing on the customer’s benefits.

Weaknesses: The statement is too vague; you don’t understand the business they are in. Though it is a powerful sentence it doesn’t say anything about their organization.

Degree of Rivalry

The existent intense rivalry is competing against the local live entertainment business. Some of the more competitive rivals within the entertainment art industry are opera, theatre, and Broadway. They are trying to get to some cities, and having to bid to make it in. Competition is not based on the price it’s based on the innovativeness, uniqueness that attracts the audience by drawing their interests.

Power of Suppliers

Because it’s such a large organization, Cirque du Soleil would never have the problem of suppliers taking over. There are many other options to get their resources from. Cirque du Soleil would provide so much profit to their suppliers they would not want to lose them as customer, and therefore keep their prices low.

Celebrities – It may not have as much power with a celebrity, they may name a price and Cirque du Soleil would not have much to say if there was a large demand for that person or group.

Power of Buyer

The media is a great force affecting customer’s decision. Therefore, Cirque du Soleil has to have effective marketing strategy in order to pursue customers to visit. They are also dependent on where the show is taking place. Customers are tourists, families, and children, general. 

Competitive rivalry

High capital requirements mean a company must spend a lot of money in order to compete in the market. High capital requirements positively affect Cirque du Soleil. …High sunk costs make it difficult for a competitor to enter a new market, because they have to commit money up front with no guarantee of returns in the end. High sunk costs positively affect Cirque du Soleil. …If strong brands(FRANCO DRAGONE) are critical to compete, then new competitors will have to improve their brand value in order to effectively compete. Strong brands positively affect Cirque du Soleil. …Advanced technologies make it difficult for new competitors to enter the market because they have to develop those technologies before effectively competing. The requirement for advanced technologies positively affects Cirque du Soleil. …Economies of scale help producers to lower their cost by producing the next unit of output at lower costs. When new competitors enter the market, they will have a higher cost of production, because they have smaller economies of scale. Economies of scale positively affect Cique du Soleil. …